Refresh is the concept for a "business on wheels" focused on doing good. Our goal was to design and develop a visual identity for our brand, including a logo system, website, vehicle wrap, and ultimately, a brand book. Inspired by existing mobile shower programs, Refresh challenges the idea that care must look like charity. Grounded in access, simplicity, humanity, and public care, the brand repositions mobile hygiene as everyday infrastructure — something welcoming, familiar, and meant to belong in public life.